Veda Informatics Case Study: Content Development (Global-Ability)

Outsourcing Case Study: Veda Informatics, a Yonsal Partner and Key Service Provider at Global-Ability, has successfully completed a major phase of content development for the Global-Ability™ website (www.global-ability.com).

Client Overview

Global Ability™ recognizes the immense potential of Business Process Outsourcing (BPO) as a valuable strategy for organizations seeking avenues to achieve high performance. This can be done by optimizing costs, advancing collaboration, and increasing transparency in order to grow their business and expand their footprint in various geographies. The key to successful outsourcing, however, lies in finding a reputed outsourcing services provider with a proven industry and functional expertise.

Global Ability™ has the global reach, flexibility and the scale that companies require to focus on their outsourcing-centric strategies and core competencies. It ensures that its outsourcing operations comply fully with all relevant laws and regulations. It also enables its partners and franchisors to identify opportunities, as well as the capabilities to leverage them, in today are challenging economy.

Business Challenge

Global-Ability wanted to populate their website with content showcasing their competencies in providing best in-class service on a global scale. The stakeholders of Global-Ability wanted targeted content that would not only rope in potential partners, but also potential customers.  Engaging content written with flair and keeping the right target audience in mind was the order of the day.

Veda Informatics Solution

The scope of the project was to create SEO optimized articles and content for Global-Ability’s Partner Program. Veda achieved the following:

• Articles that would attract investors and enterprises to harness Global-Ability’s suite of outsourcing services including investment research, business research, IT services, healthcare research, and procurement services
• Content encompassing core competencies of PLATINUM Partners, GOLD Partners, and SILVER Partners, as well as Master Franchise Partners, Regional Franchise Partners, and Regional Consultants
• End-to-end internet marketing and spreading Global-Ability’s expertise via social media channels like Facebook, MySpace, LinkedIn, YouTube, etc.
• Content services and resource management to provide executive assistance across a multitude of geographical locations in the US, Europe and Asia
• Drafting of business plan for Global-Ability management
• Drafting of “Uniform Franchise Offering Circular” for Global-Ability to legally build a network of partners

About Veda Informatics

Veda Informatics is an Internet Visibility Optimization and knowledge management company. Veda provides end-to-end solutions, which would include IT Services, Content Writing, financial research, knowledge process outsourcing and Internet Marketing/SEO. Veda has a successful track record in delivering cutting-edge solutions encompassing the above mentioned verticals. Veda Informatics is based in Noida, India with an office in the United States. It has been servicing clients in the US and Europe for more than seven years. Veda’s on quality and customer satisfaction has helped it establish long-term relationships with most of its clients.

Veda Informatics Case Study II: Financial Content Development (EconomyWatch)

Veda Informatics has successfully developed several major phases of content creation and publishing for a financial-content related website EconomyWatch (www.economywatch.com)

Client Overview

EconomyWatch.com is the largest online community for economists and economics-topic related contributions in the world. This website attracts a steady stream of visitors, close to half a million every month, who read content based on the state of the economy, existing and previous, global and personal finance, directory listings, and economic databases. EconomyWatch, since its inception in 1999, has become a trusted source for many leading organizations including the World Bank and the Economics Network of Academics, UK.

EconomyWatch houses a comprehensive repository of economics and finance news, analysis, articles, tools, charts, etc. This website is driven by contributions from leading economists, freelance individuals and groups, and members belonging to the EconomyWatch community.

Business Challenge

EconomyWatch wanted financial content and various articles to be published on their website so as to enhance their competencies in economics to a greater degree. The stakeholders of EconomyWatch wanted engaging, original, well-researched content that would not only rope in visitors, but also develop a revenue stream.  Content written with flair and keeping the right target audience in mind was the order of the day.

Veda Informatics Solution

The scope of the project was to create articles based on sound research and gauging the needs of the end audience. Veda Informatics achieved the following:

• Created articles related to type of investments and investing – asset, appreciation, ROI, investment funds, real estate investing, capital investment, investment portfolio, alternative investments, value investing, investment planning and options, offshore investing, global wealth management, and many more
• Created articles related to banking – renowned banks, savings and current accounts, online savings accounts, LIBOR, EURIBOR, TED spread, long term rate, current account rates, deposit account rates, high interest savings account, high yield banks, Islamic banking, banking laws and regulations, corporate and investment banking, and many more
• Created articles related to credit cards – credit card debt, bank credit cards, online payments, credit card deals, credit card companies, low interest credit cards, types of credit cards, and many more
• Created articles related to insurance – types of insurance, insurance in the US, US state insurance, global insurance, insurance companies, insurance claims and benefits, mortgage insurance, insurance fraud, vehicle insurance, redundancy insurance, direct insurance, medical insurance, and many more
• Created articles related to loans – loan overview, types of loan, loan interest rates, SBA loans, secured and unsecured loans, loan funding, loan equity, loan amortization, credit loans, debt consolidation loans, bad credit loans, underwriting loans, and many more
• Created articles related to global economy – US economy, German economy, French economy, Indian economy, Mexican economy, Australian economy, Russian economy, Malaysian economy, Latin American economy, South African economy, global economic forecast and review, global economic growth, and many more

About Veda Informatics

Veda Informatics is an Internet Visibility Optimization and knowledge management company. Veda provides end-to-end solutions, which would include IT Services, Content Writing, financial research, knowledge process outsourcing and Internet Marketing/SEO. Veda has a successful track record in delivering cutting-edge solutions encompassing the above mentioned verticals. Veda Informatics is based in Noida, India with an office in the United States. It has been servicing clients in the US and Europe for more than seven years. Veda’s on quality and customer satisfaction has helped it establish long-term relationships with most of its clients.