An industry and company analysis report provides a comprehensive insight into a company’s strategy, business processes, business operations, and positioning in the market. This report typically consists of a SWOT analysis, competitor analysis, and a description of the company’s major products and services. This report would help you make key business decisions, formulate strategies based on the performance of your people, competitors and product suite, and defining the overall scope of your business. The scope of industry and company analysis report usually encompasses:

• Brief description of the business
• Detailed summary of the company’s corporate strategy
• Complete SWOT analysis of your company
• Key events of your company listed chronologically
• Complete listing of your products and services portfolio
• Description of management profile
• Complete listing of business units and functions
• Complete listing of locations and subsidiaries of your company

Compiling an industry and company analysis report entails comprehensive research and due diligence. Industry and company analysis is a must of you want to ascertain your position in the industry with respect to your competitors. Therefore, adopting a clear comprehension of the industry is a crucial component in your strategic planning process. An industry and company analysis report comprises of three major elements:

• Overall state and potential of the industry
• Market forces at work
• Factors that are critical to the success of your business

One way of how an industry and company analysis would work is to use ratio analysis and comparisons of various key business components such as employee turnover, revenue, customer retention, product sales, etc. Compile and research data available from sources like:

• Government Agencies
• Bloomberg
• Standard and Poor’s
• Factiva
• Moody’s Investor Services
• Hoover’s
• Market Research Reports

Another way of how an industry and market analysis would work is to follow Michael Porter’s five “forces” that influence the industry dynamics and cause a shift in the market forces. These are:

• Ease of Entry
• Power of Suppliers
• Power of Buyers
• Availability of Substitutes
• Competitors

Industry and company analysis worksheets are of immense importance to your projects. Some of the key questions you must ask yourself are outlined below. Answer these and your project would be in overdrive mode on the freeway to success and glory:

• What are the key characteristics of your target company/industry/market?
• What is your idea of a perfect customer?
• Who are your major competitors?
• What is the M&A landscape in your chosen industry?
• What are the technological challenges?
• What are the government regulations and industry compliances in the industry?
• What are the implications of macro-economic conditions for this industry?
• What are the growth drivers?

A complete industry and company analysis report will give you an edge unlike any other commodity. The benefits of investing in an industry and company analysis reports are:

• To gain complete insight into an entity for a variety of purposes. Components such as SWOT analysis and corporate strategy enable you this edge
• To identify potential customers and suppliers, and fine tune business operations and processes
• To respond to your competitors’ business structure and strategies
• To examine and evaluate potential investment propositions and acquisition targets with detailed insights into a company’s key performance indicators

Global-Ability is a premier outsourcing services provider with special expertise in developing industry and company analysis reports. Our professionals are well-trained, up to date, and quality-oriented. Our strengths include, but not limited to in-depth economic analysis (business cycles, fiscal and monetary policies, productivity, inflation, economic indicators, IPO analysis, etc.), industry analysis (industry structure, supply-demand dynamics, product quality, costing, etc.), and company analysis (earnings forecasts, income analysis, balance sheet analysis, competitor analysis, risk assessment, etc.)